Palantir + Grupo Globo
Since 2018, Palantir has partnered with Grupo Globo to help the media giant harness data across its multi-channel products to achieve a digital transformation.
"This partnership really created an environment conducive to the type of digital transformation we were aiming for. Being able to change the teams’ mindset around decisions and how decisions should be made using data was one of the biggest gains we had with the partnership. We managed to accelerate the cultural transformation at Globo by partnering with Palantir."
Grupo Globo leverages Palantir Foundry to provide a clear picture of its advertising landscape across broadcast, cable, and digital. They can also better understand the needs and interests of the communities they serve, and take concrete action to match the right content to the right users.
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