Sales and Revenue

Across industries, the competitive landscape changes quickly and organizations need to adapt faster than ever before. Delivering the right products and services requires granular insight into changes in customer behavior and dynamic ways to test and deploy new sales strategies.

Organizations use Palantir Foundry to transform sales organizations into data-driven machines. Foundry removes silos among teams responsible for the top line, and provides leadership with a unified view of the entire organization.

With Foundry, organizations are:

  • Identifying new sales opportunities. With access to all data about how a customer has interacted with the company, sales teams have brand-new targets they couldn't surface before.
  • Engaging in data– and context-driven sales conversations. With all the data about a given customer, their competitors, and the products, salespeople can communicate true value-add, instead of simply negotiating on price.
  • Driving large efficiency gains. By integrating all relevant data sources into a common ontology layer, organizations are enabling sales teams to answer both basic and complex questions about their customers in minutes, not weeks.
  • Testing hypotheses with real data. Foundry allows sales strategists to iterate on complex hypotheses with real historical data before leadership deploys new sales tactics in practice.
  • Aligning the organization from top to bottom. By building and constantly iterating on KPIs within the flexible ontology, the entire organization – from the CEO to the sales executive – has a singular and measurable definition of success.
  • Aligning the organization across functions. With Foundry, an organization's entire data community enriches a single ontology. Everyone in sales, marketing, data science, and leadership speaks the same language and collaborates on a single platform.


See Palantir Foundry in action.

A media network used Palantir Foundry to transform their advertising sales organization.

Palantir partnered with a media network to transform the way their advertising sales organization interacts with a multitude of data sources to drive relationships with their advertisers. With Foundry:

  • The organization consolidated traditionally disparate first- and third-party data sources into a single platform
  • Account executives generated critical insights about advertiser behavior that were previously out of reach
  • Sales teams surfaced previously unknown opportunities based on customer behavior, both in isolation and relative to competitor and market behavior
  • Advertising sales leadership easily tested hypotheses around switching from volume-based sales to quality-based sales with simple point-and-click data exploration tools
  • Hypotheses turned into data-driven strategies that the entire organization could lean on and be measured against
  • Cross-functional collaboration enabled sales teams, pricing and planning teams, research functions, and C-suite executives to operate from a single source of truth

A pharmaceutical company used Palantir Foundry to increase sales yield and patient adherence on a key drug.

Palantir partnered with a pharmaceutical organization to transform their commercial operations, helping them operate proactively and stay ahead of the market. With Foundry:

  • The organization built a live and comprehensive market data asset by integrating internal and external data into a single platform and applying a business ontology
  • The central analytics group surfaced trends about healthcare provider behavior and insight about market dynamics, then immediately operationalized them to drive results in the field
  • The field force demonstrably increased the volume and efficacy of healthcare provider visits with enhanced targeting and complete transparency into provider-level behavior
  • Data scientists collaborated on the same data asset and developed machine learning models to augment sales efforts
  • Executives monitored market performance at a granular level in real time, receiving alerts when a particular region or strategy needed their attention most

Under the hood.

Palantir Foundry's full-stack capabilities power the transition to a data-driven sales machine. Under the hood, these capabilities include:

  • A data integration and modeling engine that turns rows and columns into a business ontology, a common language anchored in real-world concepts that decision makers can understand
  • Flexible 360° views of every object in the ontology that serve as actionable starting points for users to dig into links and relationships
  • A diverse set of analytical tools that enable collaboration across every level of technical skill, from business analysts who point and click to highly technical users who write code
  • Branching and versioning of all data and logic to enable rapid iteration without compromising the production environment
  • A granular and transparent security model that automatically propagates security policies from raw data to final insight
  • A microservice architecture with open data formats and open APIs to integrate with existing infrastructure