In addition to the default Release Channels in Apollo, you can optionally create custom Release Channels for more flexibility and control over Product rollout.
To create a custom Release Channel, navigate to the Release channels tab on the Settings & Configuration page. Select Create release channel.

A dialog will open to input information about the Release Channel such as a name and description.
The Requirements tab defines label requirements for Release Channels. Apollo enforces these requirements for both automatic and manual promotion to a Release Channel.
Learn more about how to apply labels to Product Releases.
To add a label requirement, select Add label requirement and select a label ID. You can optionally toggle on Require value to enforce a label ID and value pair and then enter a required value.
Label requirements are enforced only at admission time to the Release Channel, meaning that a Product Release will not be removed from a Release Channel if its labels change.
Built-in Release Channels (RELEASE, RELEASE_CANDIDATE, DEV) do not support label requirements because Releases are automatically added to these channels based on their version type.
Apollo manages Release Channel permissions using role-based access control (RBAC).
Learn more about the different roles for Release Channels and how to assign roles for a Release Channel.